Case Study · 2-4 Weeks · Website Rebuild · SEO + GBP Foundation
Haynes Business Services
From outdated web presence to a modern growth foundation.
Haynes Business Services has served North Georgia for 35+ years with trusted tax preparation and payroll services. Before working with us, their website was outdated, SEO and Google Business Profile efforts were minimal, and they had only 40 Google reviews.
We rebuilt their digital presence from the ground up: a modern website, clear messaging, a strong conversion flow, and local SEO and GBP foundations. The result: more visibility, 106 reviews and growing, and a steady stream of new people entering the funnel.
106
Google Reviews
Up from 40.
+142%
Lead Actions
Increase since launch.
+118%
Organic Visibility
Increase in impressions.
Modernized
Website Launch
Fast, mobile-first, conversion-ready.
Results based on website modernization and ongoing local growth foundation work.
The Challenge
Outdated Website
Design, content, and structure no longer reflected the quality of their services.
Weak Conversion Path
Unclear calls-to-action and a confusing flow made it hard to take the next step.
Little SEO Work
Minimal optimization meant low visibility in search and fewer qualified visitors.
Weak GBP Activity
Inconsistent activity, limited optimization, and only 40 reviews before we started.
Underused Trust Signals
Real credibility wasn’t being shown clearly online.
What Changed
Modern Website
Clean, professional site that builds trust and showcases their expertise.
Clear Messaging
Service-focused copy that speaks directly to their audience and needs.
Stronger Conversions
Streamlined flow, clear CTAs, and more opportunities to take action.
SEO Foundations
On-page, technical, and content foundations for long-term visibility.
Local Trust & Reviews
Optimized GBP, review strategy, and ongoing momentum (106 and growing).
The transformation
Drag to compare: 2023 vs today.
Before capture via the Internet Archive, February 2023.
What We Improved
Website Modernization
Brand-aligned design, improved UX, and a fast, mobile-first build.
Conversion Path Cleanup
Simplified navigation, strong CTAs, and friction-free contact points.
SEO Foundation
Keyword research, on-page SEO, and technical best practices.
GBP & Review Growth
Profile optimization, regular activity, and a review growth strategy.
Tracking & Funnel Visibility
Event tracking, goal setup, and clear insight into what drives leads.
Trust Signal Presentation
Reviews, credentials, and local credibility front and center.
How the Digital Presence Changed
Website
Modern, user-friendly site builds trust.
Search
SEO helps more people discover the business.
Google Business Profile
Optimized profile improves local visibility.
Reviews
More reviews build trust and social proof.
Leads
Stronger visibility and trust drive more inquiries.
Our Process
Discover
We audit, research, and uncover opportunities.
Rebuild
We design, develop, and build a high-performing site.
Launch
We launch, configure tracking, and optimize.
Grow
We support SEO, GBP, and review growth over time.
Want your digital presence to finally reflect the quality of your business?
We’ll create a custom plan to modernize your website, improve visibility, and turn more visitors into real leads.