Case Study · AV & Smart Home Installation · Cumming, GA
Integrated Solutions of Georgia is Jeff Broughton’s AV and smart-home installation company in Cumming: TV mounting, home theaters, whole-home audio, cameras, networking, Starlink and commercial AV. Until July 2026 the business had no website at all. We showed Jeff a working demo on June 9, 2026, signed on July 7, launched on July 10, and then pointed local SEO at the areas Jeff actually wanted jobs in.
Search and ranking figures are measured over the first 90 days after launch, July 10 to October 7, 2026.
Here’s what
changed.
+375%
More Calls
Jeff's own count for the first 90 days, concentrated in the areas he wanted. Owner-reported, not measured by us.
5.4×
Search Impressions
Month three vs month one in Google Search: 1,410 to 7,630 times the site appeared in results.
8 of 40
Top-3 Local Rankings
Tracked services in Google's top three local results 24 days after launch, from zero.
984
Searches Showing the Site
Different Google searches that surfaced the site in month three, up from 212 in month one.
Search figures from Google Search Console; local rankings from a BrightLocal check on August 3, 2026, searched from Cumming.
Jeff had the hard part already: hundreds of installs and a wall of five-star reviews. What he didn’t have was a website, so referrals had nowhere to land, Google had nothing to rank, and the calls that did come in were scattered across Georgia instead of close to home.
The Business Profile and on-site SEO were fixed by launch. The citation campaign in month two tackled links, authority and local listings.
The brief
Jeff was already getting calls, but from all over Georgia. A TV mount two hours away is a bad day. He wanted the phone to ring from Forsyth County and the GA-400 corridor, so instead of chasing statewide terms we built one page per target city, set the Business Profile service area to match, and launched a listings campaign to correct the directories that still showed an old address.
Jeff’s count after 90 days: 375% more calls, and now from the places he wanted. That figure is his, not ours, so we report it as his.
Twelve target cities, one page each
Each city page carries its own FAQ schema and local detail, from Lake Lanier lakefront wiring to new construction off GA-400.
A brand-new domain has to earn trust. Impressions and the number of different searches showing the site are the early signals that trust is building. Month one vs month three, from Search Console.
| Metric | Month 1 | Month 3 | Change |
|---|---|---|---|
| Impressions | 1,410 | 7,630 | 5.4× |
| Searches showing the site | 212 | 984 | 4.6× |
| Clicks | 33 | 58 | +76% |
140 clicks and 13,500 impressions in the first 90 days. Brand searches still bring most of the clicks; the service terms are climbing from pages two and three, which is normal for a domain this young. The listings work is what moves them.
We track 40 searches that cover every service Jeff offers. Positions below are Google’s local results on August 3, 2026, searched from Cumming. Before launch there was no site to rank.
Thirteen tracked terms entered the rankings in month one. The largest term in the market, TV mounting, sat around position 25 and became the next page to sharpen.
A website from a blank page
37 pages: nine residential services, eight commercial services, twelve service areas, a project gallery, and a quote path on every one of them. Each service gets room to answer the questions someone asks before hiring.
Service-area architecture
One page per target city, with Lake Lanier and Forsyth County detail a visitor would recognize. Jeff wanted jobs closer to home, so the site focuses on the communities he wants to serve and connects each city to the relevant services.
Residential and commercial, separated
Homeowners and business buyers get their own menus, pages and proof, so a restaurant owner never reads about TV mounting above a fireplace.
Structured data for search and AI
Local business, service, FAQ and breadcrumb markup describe what ISG does, where it works and how the pages connect. The aim is to make those facts clear to search engines and AI tools as well as to the people reading the site.
Business Profile and listings
Profile optimized at launch, then 75 hand-submitted directory listings and the three major data networks. Correcting the old address keeps customers from finding conflicting business details when they check ISG beyond its own website.
A quote path that gets measured
A quote form, tap-to-call links and a sticky call bar on phones give visitors a clear way to get in touch. The GA4 funnel separates starting a form from submitting an inquiry, so the next round of improvements can focus on where people stop.
From proof to inquiry
Show the work
A homeowner planning a Frame TV and a restaurant owner planning a full AV system need different examples. The gallery brings Jeff's real installations together, with service and city filters that help visitors find a project like theirs.
Project details give the photos context: what was installed, where the job was, and which services went into it. That gives a referral something concrete to look at before calling.
Explore the live gallery
Make contact simple
Once someone is ready, the next step should be easy to find. Phone and email sit beside the quote form, so visitors can choose how they want to get in touch. Service choices and a project description give Jeff context for the first conversation.
The project address is optional, and visitors can select more than one service. Someone planning a theater, networking and lighting can explain the whole job in one request.
View the live quote pageDesktop and mobile
Lighthouse scores for the live homepage, run October 11, 2026. Zero layout shift on both, 0.9 second largest paint on desktop, 3.8 seconds on a throttled phone.
| Lighthouse | Desktop | Mobile |
|---|---|---|
| Performance | 99 | 88 |
| SEO | 100 | 100 |
| Accessibility | 100 | 100 |
| Layout shift | 0 | 0 |
I recently reached out to Destiny for assistance with a website and SEO. She was very responsive and built a beautiful website for my business. Coupled with her SEO expertise, we have never been busier! I highly recommend Byte of Peach!
We recommend them
Jeff is who we send people to for TV mounting, home theaters, cameras, networking and commercial AV around Cumming and the GA-400 corridor. Licensed, insured, and rated 5.0 across 67 Google reviews.
Hand-coded, not assembled from a theme, so it stays fast as pages are added.
Still working together: monthly SEO, listings, reviews and a report Jeff can read in five minutes.
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